Hey ladies! Here’s a chance to bust out the old fuschia bridesmaid dress you paid a small mint for, wore once, and shoved in the back of your closet to collect dust mites. Wear your bridesmaid dress to watch Something Borrowed at participating Cineplex locations and not only will you be the talk of the theatre, but you’ll also get a free movie out of the deal if you’re a SCENE member.
The promo, a production of Cineplex Entertainment and Warner Bros. Pictures Canada, awards participating SCENE members 1,000 points — the equivalent of a free movie — and runs till May 15. They’re also giving away a trip for two to the Hamptons via a Facebook contest where users can vote on their favourite or most outlandish dress. Visit facebook.com/SCENE for more details.
The SCENE program is free to join; visit scene.ca to enroll.