It took less than a year for Netflix to gain over a million customers in Canada, and with the announcement that CBS will be bringing shows like Dexter, Californication, and Twin Peaks to the service in September, and with no comparable competition, there’s nothing to indicate their growth will slow down anytime soon.
Although the service was criticized for lack of content when it launched in September 2010, for $7.99 CDN per month, and the ability to access the service from devices such as the PS3, Nintendo Wii, iPad and iPhone, many people saw it as a better option than cable or satellite and flocked to the service early on.
The selection of content has increased significantly over the last 10 months, and even with Canadian Internet service providers lowering their bandwidth caps, Netflix has adapted, allowing users to change the quality settings of their stream so they can now watch close to 30 hours of material for under 10GB of bandwidth on the lowest setting.
“We’re thrilled that Canadians have embraced Netflix so rapidly, and we’re equally proud to have welcomed one million members in such a short period,” said Reed Hastings, Netflix CEO and co-founder. “Our focus remains on building up the breadth and range of movies and TV shows to watch instantly, as well as constantly improving the experience, and we look forward to welcoming many more new members.”
Netflix has been making news in the U.S. recently after splitting their DVD and streaming service in two. Since they don’t offer a DVD service in Canada, Canadians have not seen an increase in fees.
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