In the department of interesting marketing gimmicks, Paramount Home Entertainment have kicked off a promotion called Hide and Tweet to celebrate the release of J.J. Abrams awesome monster movie Super 8 on DVD and Blu-ray next week.
The premise of the promo, which is happening in 19 cities across the U.S. and in Toronto, is to follow clues given out on Super8Tweet.com in order to find a Blu-ray/DVD Combo Pack copy of the movie signed by Abrams in your city. People who follow the clues and find the location of the Blu-ray will also have the chance to win other prizes from Paramount, including tickets to the premiere of Mission: Impossible Ghost Protocol, a collection of Abrams’ films on Blu-ray, additional signed merchandise, and more.
The first Toronto clue is set to go live today (November 18) at 2 p.m. ET. If you find the location, Tweet us pics @criticizethis or by using the hashtag #Super8Movie.
About Super 8:
Called “the year’s most thrilling movie” (Richard Corliss, Time), Super 8 tells the exhilarating story of a group of friends in a small Ohio town who witness a catastrophic train crash while making a super 8 movie. When they realize that it was no accident, they set out to find the truth—something more shocking than any of them could have imagined. The Super 8 Blu-ray/DVD Combo Pack with Digital Copy boasts more than two hours of enthralling special features including eight behind-the-scenes featurettes, an in-depth deconstruction of the breathtaking train crash, interviews with cast and crew including
J.J. Abrams and Steven Spielberg and more.
Super 8 hits DVD and Blu-ray November 22.
Top image: A scene from Super 8. Courtesy Paramount Home Entertainment.