In one of the boldest moves a Canadian broadcaster has made, CTV is running their new musical-drama, Smash, online, on demand, and via their iPad and other mobile apps beginning 6 a.m. ET February 3 — a full three days before it officially premieres on television! Hopefully the other big Canadian broadcasters take notice of this release strategy so that viewers will have more options like this in the future.
If you happen to miss the exclusive digital run, which ends at 11:59 p.m. ET on Sunday, February 5, you can catch the show on CTV Monday, February 6 at 10 p.m. ET/PT.
More info about Smash and CTV’s digital release plan below:
The buzz is building, the news is spreading, and now CTV gives viewers a front row seat to the hottest ticket in town. CTV announced today the curtain rises on an exclusive advance digital screening of the first full episode of SMASH on Super Bowl weekend, beginning Friday, Feb. 3 at 6 a.m. ET until Sunday, Feb. 5 at 12 midnight PT. The advance digital screening will be heavily promoted during one of the most strongly-viewed weekends of the broadcast year, allowing mass sampling of SMASH on the eve of the series’ television premiere. When the curtain comes down on the advance screening, viewers can then enjoy SMASH’s official opening night Monday, Feb. 6 at 10 p.m. ET/PT on CTV and Friday, Feb. 10 at 9 p.m. ET on Bravo!. To learn more about SMASH, click here.
Viewers can jump the line to see the entire first episode of SMASH during the three-day window on the go, or from the comfort of their home, in the following ways:
-ON TABLETS: On the CTV iPad App and Bell Mobile TV App.
-ON MOBILE: On CTV Mobile, currently available on smartphones, superphones and tablets with Bell Mobile TV.
-ON DEMAND: On Bell Fibe TV On Demand, Rogers on Demand, and Shaw On Demand.
-ON SATELLITE: Available continuously through the free preview period to Bell Satellite TV customers on Channel 805 (in HD) and Channel 305 (in SD).
“CTV’s first-ever advance digital screening of a new series is the perfect vehicle to launch SMASH, the most anticipated mid-season program of 2012,” said Phil King, President, CTV Programming and Sports. “And to promote it, we’ve scheduled it during one of the most-watched weekends of the year, allowing us to sample this fantastic new series to as wide an audience as possible, just before its television debut.”
Throughout the online and on demand viewing opportunity, @CTV_Television invites viewers to cast their votes for their favourite SMASH Marilyn via Twitter. Viewers can show their support by retweeting @CTV_Television’s #TeamIvy or #TeamKaren tweets from their own accounts for the chance to win exclusive SMASH and CTV prize packs.
SMASH.CTV.ca is the online destination for all things SMASH. The site includes video interviews with the series stars, behind-the-scenes videos, episode recaps and photos. New episodes of SMASH will also be available the day following their CTV television broadcast on the CTV Video Player at CTV.ca, on the CTV iPad App, and on Bell Mobile TV featuring CTV Mobile.
Celebrating the beauty and heartbreak of Broadway during the creation of a new musical about Marilyn Monroe, the new series from Emmy and Academy Award-winner Steven Spielberg (War Horse, ER), stars Emmy Award-winner Debra Messing (WILL & GRACE) as acclaimed playwright Julia, AMERICAN IDOL alumni Katharine McPhee as up-and-coming star Karen, and Broadway sensation Megan Hilty as established actress Ivy, who are both vying to bring Marilyn to life on stage.
SMASH is the brainchild of executive producer Steven Spielberg. David Marshall Grant (BROTHERS AND SISTERS), Craig Zadan and Neil Meron (Academy Award-winning Chicago, Hairspray), and Darryl Frank and Justin Falvey (UNITED STATES OF TARA, THE BORGIAS), also serve as executive producers. Original songs are written by Tony and Grammy Award-winners Marc Shaiman and co-lyricist Scott Wittman, who serve as executive producers as well. SMASH is distributed by NBC Universal Television.
For photos and video clips from Smash, visit ctv.ca.